The manner in which businesses are run including service delivery has changed significantly owing to advancement in technology. Some of the important developments to consider are highlighted below;

Mobile solutions

With increased penetration rates for mobile technology in a number of countries and particularly Africa, product offering riding on mobile phones has gained popularly. For instance, financial services players have developed products that are availed to customers through mobile application. Customers can access banking services, insurance products, and other financial solutions either through USSD or using mobile APPs. These solutions have offered a number of companies with an opportunity to grow their business with minimal investment in brick and mortar. May be its time that you evaluated your product offering and ensure that you take advantage of technology in serving your customers.

Social media and business

Social media has evolved from an informal communication platform to a platform that businesses currently use to communicate with customers. There is vast information that is communicated through social media which could help a marketer generate relevant customer data useful in making sound business decisions. The beauty of it is that the information is generated on a real time basis. Social media has been successfully used by a number of companies to increase their brand awareness and enhance customer loyalty. Customers find it easier to connect with companies with presence in social media. Thereby being active in social media helps to create constant connection with clients critical for building brand loyalty and customer retention. It is critical to ensure that your business is optimising the value of social media.

Impact of COVID-19

The COVID-19 Pandemic has created a new normal. Businesses are highly unlikely to be the same again. The wave of digitisation has been accelerated and organisations that fail to adapt to the current wave are likely to be swept away. It might be time to review your business and ensure you remain abreast with the technology. You are likely to find our IT Technical Team very useful in this journey.